SAP is leading the Business Intelligence and Analytics Software market in 2013, ahead of Oracle, IBM, SAS and Microsoft

SAP is leading the Business Intelligence and Analytics Software market in 2013, ahead of Oracle, IBM, SAS and Microsoft, said Gartner.

The business intelligence and analytics software market share of SAP reached 21.3 percent against Oracle 13.9 percent, IBM 12.7 percent, SAS 11.8 percent and Microsoft 9.6 percent.

Gartner said the global business intelligence (BI) and analytics software — BI platforms, corporate performance management (CPM) suites, analytic applications and advanced analytics – rose 8 percent to $14.4 billion in 2013.

Much big data investment happened outside traditional BI in experimental silos, infrastructure and services.

Business Intelligence and Analytics Software vendors in 2013 by Gartner

Dan Sommer, research director at Gartner, said: “As the market shifts gear, we see a series of tipping points in 2014 that will accelerate adoption, but it may come from a different place. These tipping points are that half of BI and analytics spend will be business driven, half of new license spend will be driven by data discovery requirements, and half of organizations will consider deploying BI in the cloud, at least tactically.”

On a segment level, data discovery requirements drove growth in BI Platforms showing a slow but steady shift in emphasis from reporting centric to analysis centric tools. Advanced analytics is also growing, showing the increasing focus organizations give to predictive and prescriptive analytics, said Gartner.